The DNA Testing Companies Ignore Customer Feedback and Requests
>> Wednesday, November 25, 2015
Please do not include FTDNA in this category, As a company, they have tried to be very helpful and responsive. My comments in this blog are for 23andme and AncestryDNA. Both of these companies give us the impression that the customer is just a nuisance factor to be ignored. They are both going after the big money from selling our data and seem to be forgetting - no customer equals no data.
- Contacts with anonymous matches are limited and ignored
- Obscure options have affected results
- No close relative option
- People do not understand that a match must share genomes for you to see any data about them at all as opposed to other testers
- No ICW information unless you extract it one at a time - also not clear to users
- People are anonymous without their knowing it
- C of A is a poor substitute for real information and people do not know that they have to use it.
In the last month, 23andme has announced extensive changes in the user interface and data interpretation. We are waiting to see what happens with that. For all the years that they ignored user complaints, now that they are starting to repair their relationship with FDA, let' see if they figure out that the customer is an important part of the overall picture.
AncestryDNA
- We wanted a chromosome browser for these reasons, so they gave us Timber which eliminated even some valid matches,
- We wanted a chromosome browser so they gave us DNA circles and NADS, (did I tell you my only NAD was the wife of a first cousin, seven times removed, This was far from useful.
- We wanted a chromosome browser so they gave us DNA Matches.
- We wanted a chromosome browser so they gave us total cM and number of segments after they had fragmented them through a form of phasing
Two areas of Concern with the New Ancestry
- I can’t just hover to get basic information from tree boxes which can really slow down the user.
- I Cannot cut and paste basic info to tree from the initial views into a developing tree or for comparison.
- More clicks needed for many operations
- I want the family tree as a tree, it is very slow to have to scan a story and get the information
- Very few hints are available, meaning that you have to go to Search Records for information and it is a long way back to a screen where you can enter information you have looked up so information must be written down in the interim.
- The hints like the Ancestry Review are too light a gray on a white background, hard for older people to see.
- The box that comes up to enter a new individual sits right over the one in the tree you might want to copy the information from and grays out the tree info under it making it impossible to copy the information. The box should be movable and the screen underneath still visible;
- Ancestry as a genealogy tool is still severely lacking in functionality. You should be able to merge gedcoms, split off branches, see offspring with at least birth dates all at one time. Deletions of siblings for example should be available to do more than one at a time. Merging of duplicated individuals has no utility to identify them as duplicates and no way to merge them other than a single one at a time. Deleting an individual takes you back to the owner of the tree instead of leaving you where you were. There is no reporting ability and this is ridiculous in this day and age.
- Ancestry's attempts at an almost a comic book interface are insulting to the genealogy user. I want facts, not facts buried in prose.
- I have been working with several people who had worked on trees previously and cannot figure out how to use the New Ancestry to do the most rudimentary tasks.
Example: A DNA circle centered around Jesse Gallimore. When the user clicks on more about, a totally different and unrelated Jesse Gallimore comes up